PRIVACY POLICY

THANK YOU FOR VISITING OUR SITE (the “Site”). This Site is operated by MerchFriends. The operator of the Site will be referred to as the “Operator”, “we”, or “us” for the purposes of this Privacy Policy.

1. Your Data

“Your data” means any data about you from which you can be identified such as your name, address, telephone number, email address, financial details or other data which you may disclose to us via this website (the “Site”) at any time.

2. When do we collect your data?

We may collect your data from several different areas of the Site, depending on the services which you choose to sign up to. Your information will automatically be collected by the following means:

3. Data Collection

a) IP address and click-stream data

An IP address is a number which is automatically assigned to your computer whenever you access the Internet. When you access this Site, We log your IP address and can identify you from it. Click-stream data is information collected by us when you navigate the Site, for example the specific web pages you looked at, the order you looked at them and the time of your visit. This data helps us analyze how visitors arrive at the Site and what content is most popular and we may use it for administration purposes or to report aggregate information to our advertisers and sponsors.

b) Chosen Services

There are several optional services which you may choose to sign up to. The information required will vary for each service which is offered, therefore please see below:

i) Registration

You may be asked to fill out a registration form with your data and/or to choose a user ID and password in order to take advantage of certain features the Site may have to offer.

ii) Newsletters, emails and alerts

We may offer free newsletters or alerts to share information with you about the Site, about us, about our subsidiaries or other entities in which we hold an interest, about our business partners, advertisers or sponsors. You will be asked to provide your data in order to receive such newsletters. You can cancel your subscription to newsletters, Site emails and alerts by contacting us via the unsubscribe link to our email address which you will normally find at the bottom of our newsletters or emails.

iii) Competitions

We may sometimes operate competitions through the Site which may require registration. The data you provide us with may be used to notify you that you have won, to confirm delivery of a prize or for other related purposes as set out in the respective terms and conditions of each competition. From time to time, we may publicly post some of your data on the Site, (for example on a winners page). However, we will not post your data on the Site without your express consent which may be gathered in the form of a notice to you that by entering the competition you consent to the use of your data in this manner.

In some instances, a third party may operate or host a competition on the Site, and collect your data. In those cases, where we are not the operator or host of the contest or sweepstake, we have no control over the data collected and it is your responsibility carefully to review the third party’s privacy policy before participating.

iv) Surveys or voting

From time-to-time, We may request data from you via surveys or voting polls made available on or through the Site. Participation is voluntary but may involve disclosure of your data. Each survey or voting poll will explain if and how such data is used.

v) Transaction information

We may offer products for sale, or offer subscriptions for services. If you buy any of our products or subscribe for any other services offered on our Site, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing and shipping information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. Such information is collected and stored through encrypted means for your protection.

In some instances, a third party may operate the sale of products on our site, and collect your data. In those cases, where we are not the contracting party and we do not control the sale process, we have no control over the data collected and it is your responsibility carefully to review the third party’s privacy policy before making any such purchase.

Please note that tickets purchased through hyperlinks contained on our website are being purchased from our nominated ticket agents and you should contact them with any queries in relation to your purchase.

vi) Message Boards

We may make message boards available to you. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public on a message board. In addition, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in this area.

4. How we use your data

All data that we obtain about you will be used in accordance with current data protection legislation in England and Wales and this Privacy Policy. We will use your data to provide the services for which you have provided the data, to analyze Site usage, in order to develop and improve the Site and to provide a better service to you and to analyze your purchases made either via the Site or via our nominated ticket agents in order to provide you with marketing communications in relation to products or services in which we believe you may be interested and for internal purposes of analyzing our customer data.

With your express consent we (including any holding companies, subsidiaries, subsidiaries of any holding companies and entities in which we hold an interest) may also use your data for marketing and promotional purposes and to send you information about related products or services that may be of interest to you.

We may use your email address and, in rare situations, postal address or phone number, to contact you regarding administrative matters or notices.

We may also use your data to deal with any enquiries made by you, to resolve disputes and to troubleshoot problems.

5. Disclosure of your data to third parties and overseas transfers of your data

With your express consent we, the MerchFriends, and if applicable, our partners or other trusted third parties may use your data for marketing, market research, promotions and related purposes.

We may also pass your data to other parties as follows:

– to our employees and agents to carry out the analysis referred to above, to administer your account and the products and services provided to you by us or our agents now or in the future, including ticket purchases made to our festivals and venues;

– to the police, regulatory bodies, legal advisers or parties whose request we reasonably consider to be justified in connection with any alleged criminal offense, any suspected breach of the our Terms of Use or any other abuse of our services by you.

Some of the organizations to which we may, with your express consent, disclose your data are situated outside the European Economic Area. In order to provide you with the products and services you require, we may need to transfer your data to these countries, some of which do not have laws that protect your privacy rights as extensively as those in the United Kingdom. However, if we do transfer your data to other territories, we will take proper steps to ensure that your data is properly protected and processed only in accordance with this Privacy Policy. By consenting to this Privacy Policy you are consenting to this transfer.

In the unlikely event that we sell or otherwise dispose of some or all of our business to another party, we reserve the right to transfer your data as part of any assets sold or disposed of.

If you have previously given your consent to our passing your data to third parties or overseas and would like us to stop doing so, please post your written request to “Legal Department, MerchFriends, 850 W. Lincoln St, Phoenix, AZ 85007” Your request must include your name, email address, postal address and phone number. Written requests sent by post must also be signed. Please allow seven working days for us to process your request.

6. How do we protect your data?

We use industry standard efforts to safeguard the confidentiality of your data. All the data collected by us is stored on a secure server. All data we transfer is transferred via password protected files. However, please keep in mind that the internet and the World Wide Web are not secure mediums.

7. Links to other websites

The Site contains links to other websites, for example links from venues, partners, sponsors and advertisers. We are only responsible for the privacy practices and security of the Sites which we control. We are not responsible for the privacy policies, content or security of any linked websites. We recommend that you check the privacy and security policies of each and every website that you visit through our Site.

8. Notification of changes to the privacy policy

MerchFriends reserves the right to change the policy from time to time. The date of any change will be noted at the top of the page. Any such changes will be posted on this page, so that we can keep you informed of our information collection practices. However, we encourage users to be responsible about their privacy and recommend that you consult this page frequently so that you are aware of our latest policy and can update your preferences if necessary. Your continued use of this Site shall constitute your acceptance of any revised privacy policy.

9. Unsubscribing and amending your data

You are entitled by law to find out what data of yours we hold. You have the right to receive a copy of the data we hold about you for which we may charge a small administration fee.

You can also amend or remove information you give us via the Site or via ticket purchases at any time. You can do this by writing to us at “Legal Department, MerchFriends, 850 W. Lincoln St, Phoenix, AZ 85007”.

10. Cookie Policy

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you.

If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognize you and it won’t be able to keep you logged in.

a) What is a cookie?

A cookie is a small, often encrypted text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It is used to help users navigate websites efficiently and perform certain functions.

b) What cookies are used on this website?

i) Compliance cookies

This cookie allows us to know whether or not you have given consent to the use of cookies and therefore do not need to be presented with this consent request message again

ii) Analytics cookies

These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.

iii) Third party cookies

These cookies may be set through our website by other companies. Data may be collected by these companies that enable them to serve up adverts on other sites that are relevant to your interests.

iv) Session cookies

These cookies store temporary information to enable site functionality. They are automatically deleted when you close your browser.

v) Functional cookies

These are cookies used for core site functionality.

c) How to configure your cookie preferences

Every browser program (such as Internet Explorer, Firefox, Safari, Google Chrome etc) provides the ability for the user to configure their preferences. Refer to the help section of your particular browser to find out how to configure your own preference.

d) Frequently asked questions

i) What has changed and how does it affect me?

We have always used cookies to create the most secure and effective website for our customers. As part of a change in legislation, all websites are now required to provide additional information on what cookies are, how they are used and what benefits they bring.

These changes will not affect the way in which you currently use our website.

ii) Do I need to accept cookies

The current changes to our website simply explain what cookies are, how we use them and what benefits they bring. You are not currently required to do anything, other than read our Cookie Policy to understand these changes.

iii) Do cookies mean I could get cold calls or emails?

We never use the data gathered through cookies to contact you via post, email or phone.

iv) Can cookies allow others access to my computer’s hard drive?

The cookies we use cannot look into your computer, smart phone or web-enabled device and obtain information about you or your family or read any material kept on your hard drive.

v) If I use a public computer, will someone be able to get my details from the cookies?

Our cookies cannot be used by anyone else who has access to the computer to find out anything about you, other than the fact that someone using the computer may have visited a certain website.

More information about cookies can be found on www.allaboutcookies.org

11. Contact us

If you have any comments or questions about this privacy policy, the practices of this Site, or your dealings with this Site, please send a letter to:

Attn: Legal Department, MerchFriends, 850 W. Lincoln St, Phoenix, AZ 85007

By registering on or by otherwise using the Site, you expressly consent to the use of your data in accordance with this Privacy Policy.